Mississippi Today
Mississippi University for Women is betting its future on a new name. Will it work?
COLUMBUS — Nora Miller, the president of Mississippi University for Women, opened a letter from her deans in 2022 that warned the country’s first state-supported women’s college had reached a critical crossroads.
Without bold change, the deans wrote, the pool of prospective students was “likely to grow dangerously thin,” affecting tuition. Their recommendation: Change the name to one that includes all students, not just women. After all, the university had been co-ed since 1982.
One consulting firm, three listening sessions, 4,300 survey responses, one failed proposal, and one apology later, MUW will ask lawmakers to approve a new name next month. But as the institution seeks to reposition itself to meet an uncertain moment for higher education in Mississippi, it has faced criticism from some alumni, passionate about the past, who have questioned if a new name is needed at all.
Lost in the hullabaloo is the fact MUW faces much bigger issues than its name, according to more than a dozen interviews Mississippi Today conducted with students, faculty, administrators and alumni.
Enrollment has continued to fall since the dean’s letter. All told, the campus has shrunk to just 2,227 students from its peak of more than 3,100 in the late 1990s. The tuition-dependent university has been operating at a deficit, losing $18 million in fiscal year 2022. And it likely can’t turn to the state for help: Mississippi’s state funding for higher education has barely recovered from the Great Recession of 2008. The liberal arts education that MUW offers is increasingly pooh-poohed by lawmakers and other state officials who view workforce development as “the message of the day.”
To be sure, all of Mississippi’s regional colleges are struggling, so MUW’s plight isn’t totally unique. But within thirty miles of its doorstep, MUW is facing a hydra — a behemoth SEC school, a booming industrial park and a flourishing community college — all while dealing with a name that excludes roughly half of the students it wants to admit.
“It’s kind of like false advertising, isn’t it?” said Dee Anne Larson, a marketing professor on the university’s naming committee.
The university has acknowledged it needs to do a better job of selling what it offers: Comparatively affordable tuition, small class sizes and a familial campus. It has revamped its recruitment strategies, brought back athletics and pumped money into professional programs like culinary arts, speech language pathology and nursing.
“While we would prefer not running at a deficit,” Miller said, “sometimes you have to invest in things.”
Signs of that investment, though, are hard to spot. North on Highway 25, a brick sign for Starkville brags of being the “home of Mississippi State University.” Over the Lowndes County line, at the Golden Triangle Global Industrial Aerospace Park, is East Mississippi Community College’s glassy “communiversity” and its LED marquee.
The sign for Columbus, called the “friendly city,” makes no mention of MUW. The university employs hundreds of people in the region, a fact belied by its quiet presence.
Miller acknowledged workforce development programs entice high school graduates. But, she said, when younger workers from Steel Dynamics get tired, they’ll start looking for a pathway to office jobs.
“And I think some of those steelworkers aren’t gonna take advantage of that” at MUW, Miller said, “because ‘Mississippi University for Women’ will be on their degree.”
Cutting ties with the long blue line?
When MUW sent Miller an offer letter in 1979, she thought it was for a “finishing school” and threw it in the trash. Her mom convinced Miller, a National Merit Scholarship semifinalist, to take a second look.
Three years later, when the Institutions of Higher Learning Board of Trustees ordered MUW to admit men following a U.S. Supreme Court ruling on the university’s admissions policy, Miller’s first thought was “at least we get to keep the name.”
Then state-supported women’s colleges across the country started taking “women” out of their names. MUW didn’t in large part because the university’s leadership failed to get alumni on board. Even though the university has changed its name four times throughout its history — it was originally the Industrial Institute and College for the Education of White Girls — the alumni just couldn’t let go of “The W.”
Many still can’t.
Earlier this month, the university’s first proposal, Mississippi Brightwell University, flopped. The feedback was resoundingly negative.
That’s when an unofficial group of alumni started discussing an alternate proposal: “The W: A Mississippi University.” It seemed to capture the campus’s Ivy League aspirations, said Laura Tubb Prestwick, who graduated in 2008, works in brand-name strategy and was part of the unofficial group.
There’s an emotional stake in changing the name for “W girls” like Prestwick, whose grandmother also attended. Prestwick grew up going to modeling, photography and musical theater camps at MUW, and reading old copies of the “Meh Lady” yearbooks.
“When Tropicana changed their packaging, they saw a 20% drop in sales,” Prestwick said. “That’s an emotional tie to orange juice. Can you fathom it being somewhere you took out student loans for?”
Facing the demographic cliff
But MUW can’t sustain itself solely off the pockets of legacy students like Prestwick.
In Mississippi, as in nearly every state in the country, the number of high school graduates is poised to decline, an ominous trend deemed the “enrollment cliff.” This will force increased competition among Mississippi’s eight public universities, all of which are already more dependent on tuition than state funding, and 15 community colleges.
The future winners of that fight are laying the groundwork today. And MUW is already on the backfoot.
More than 200 freshmen used to enroll in MUW each year, according to the university. But since 2009, when EMCC’s Golden Triangle campus started a tuition-guarantee program, MUW is lucky if the freshman class broaches 200 at all. In the last decade, MUW has lost 600 undergrads — while down the road, Mississippi State University has seen undergraduate enrollment nearly triple that same amount. Meanwhile, last fall EMCC saw its largest enrollment increase in more than a decade.
The bleeding shows no signs of stopping. But MUW has been retooling its approach. In fall 2022, Miller promoted the longtime head of student success, David Brooking, to executive director of enrollment management.
One of the first things Brooking noticed was that MUW needed to do more outreach. The university was buying mailing lists to send letters like the kind Miller got in high school, but not nearly enough names — just 10,000 students when it needed more like 50,000. Brooking fixed that and has expanded MUW’s digital advertising, which he says is the way to reach the introverted, studious high schoolers who’d thrive at MUW.
Showing up at college fairs in parts of Mississippi with a growing population has been a challenge. The recruiting position assigned to the Coast, nearly five hours from Columbus, had been open since September, but only one person applied. Brooking plans to repost it as a remote job.
Even when MUW is present, the name impedes the elevator pitch.
“You only get two or three minutes to talk to a student at a college fair, if they’re even showing interest,” Brooking said. “We have to tell them what we’re not before we can tell them what we are.”
Brooking’s new approach isn’t expected to bear fruit until this fall, Miller said. In the meantime, students can tell the campus is emptier. Laila Wrenn, a member of the student government and a resident assistant, has noticed there are fewer freshmen in the dorms.
A junior on the pre-med track, Wrenn came to MUW for its close-knit campus, but she gets why others don’t.
“It’s just not fitting what they wanted college to be, kind of how they portray college on TV,” she said. “When you’re at the W, it doesn’t fit that picture. It’s not a party school. People commute here. It’s really quiet and it’s down to earth, and I feel like a lot of people aren’t attracted to that.”
MUW does have one powerful tool on its side — cost. At $7,766, it has the second lowest tuition for a public university in Mississippi. (In contrast, a year of tuition at Mississippi State runs $9,400.)
“If you’re gonna quote me on anything about that college,” said Ryan Ahrens, who graduated from MUW in 2021 with a business degree, “it is for sure and without a doubt the bargain of the century.”
Competing for men — literally
Ahrens, a Lowndes County native and transfer from East Mississippi Community College, was the exact kind of student MUW has been desperate to attract. And yet, he ended up there by accident.
“I missed the admissions window for State, and then I said at least the W is still open,” he said.
The university’s name is one reason it has struggled more than other former women-only colleges to attract men, according to a 2009 study commissioned when a past president, Claudia Limbert, sought to change the name. Since 1990, MUW has barely moved the needle on the number of men it admits, from 442 to 532 in 2020.
For his part, Ahrens thought the two-year renaming process moved too quickly. But alumni don’t control the school, he said.
“It’s not our job to have a hand in the pot, it’s our job to make the pot full,” he said. “In order for you to be proud of the university that you graduated from, it still has to be there decades after you leave it.”
But the name is far from the only area of improvement Ahrens sees. He listed several things that, as a conservative, white member of a fraternity, he saw could be improved: The dorms, the outreach and a vibe he described as “a stern ‘what are you doing here’ kind of look.”
“If you’re a man going through the W, you gotta go in with a strong mind and a thick skin cause people are gonna talk crap, like ‘you’re just another W girl,” Ahrens said. “Like no man, I’m a man.”
And then there are sports. Changing the name, Ahrens said, is the hardest thing an MUW president has attempted to do since getting into the NCAA last year. Bringing back sports, which the university disbanded in 2003, is part of an effort to attract more students.
It’s unclear if it’s working yet. Josh Dukes, a sophomore shooting guard from Booneville whose high school basketball team won the state championship, was enticed by the opportunity to help build MUW’s program from the ground up.
But his family of five brothers (and one sister) jokes that Dukes is playing “women’s basketball.” The team has a losing record. The university’s name makes it easier for other players, Dukes said, to “get inside your head.”
Losing its home turf
There is an elephant-sized bulldog in the room.
When Miller attended MUW in the 1980s, it had a complementary relationship to Mississippi State. Male students would come to Columbus to drink and eat out, because Lowndes County was wet and Oktibbeha County was dry. Female students would go to Starkville for the games.
It’s more competitive now.
Today, MSU is roaring, enjoying record enrollments, major success in fundraising and a slew of new construction projects. It is also raking in an increasing share of the number of college students who hail from Lowndes County, making MUW the only regional college in Mississippi at risk of losing its home turf.
In 2022, 450 students went to MUW compared to 432 to MSU, according to IHL data.
MUW is like a tiny planet that may be fated to fall into MSU’s orbit.
“They’ve got more gravitational pull than we do being so close to them,” Brooking said.
IHL classifies MUW as a “regional college,” yet MUW’s leaders know that in many ways, they are outmatched by MSU and EMCC. MUW must own its backyard, Miller said, but it also needs a name that can attract students from across the state and the South, one that gets at the one thing the small campus has: A private-college feel on a state-dollar dime that is accessible to all.
“At Mississippi State or Ole Miss, you might be intimidated … by the people with connections,” Miller said. “Others might say, ‘I couldn’t compete against that.’ But here, we nurture people taking on responsibility and getting to be a leader.”
But is that message connecting with Mississippians?
In downtown Columbus, where the number of local businesses rival Oxford’s Square, Naiya Bell, a 21-year-old community college student who was looking for jobs with her friends, said she had considered MUW’s nursing program.
But Brenda Heard, a landlord dropping off dry-cleaning who lives in Alabama, leases to MUW students but didn’t know if the university admitted men. Roderick Dillard, a firefighter, said his daughters went to MSU for the experience.
“Kids like to get out,” Dillard said.
Naomi Simpson and Angel Viveros students from the academically rigorous Mississippi School for Math and Science, were walking into a local bookstore as they recalled their high school’s recent college fair, which was held in MUW’s gym. Simpson listed off the tables she recalled Mississippi State having: Agriculture, the honors college, education and more.
Then Simpson paused. For a moment, neither student could remember if MUW was there, too. It was, Viveros remembered.
Simpson shrugged. “Maybe I just didn’t go up to them.”
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
Did you miss our previous article…
https://www.biloxinewsevents.com/?p=327817
Mississippi Today
Mississippi Election 2024: What will be on Tuesday’s ballot?
Mississippians will go to the polls on Tuesday, Nov. 5, to elect federal and state judicial posts and some local offices, such as for election commissioners and school board members.
Polls will be open from 7 a.m. to 7 p.m. on Tuesday. To find your polling place, use the secretary of state’s locator, or call your local county circuit clerk.
READ MORE: View the Mississippi sample ballot.
The following is a list of the candidates for federal and judicial posts with brief bios:
President
- Kamala Harris, current vice president and Democratic nominee for president. Her running mate is Tim Walz.
- Donald Trump, former president and current Republican nominee. His running mate is J.D. Vance.
- Robert Kennedy Jr. remains on the ballot in Mississippi even though he has endorsed Trump. His running mate is Nicole Shanahan.
- Jill Stein is the Green Party candidate. Her running mate is Rudolph Ware.
- Five other candidates will be on the Mississippi ballot for president. For a complete list of presidential candidates, see the sample ballot.
U.S. Senate
- Ty Pinkins is the Democratic nominee. He is a Rolling Fork native and attorney, representing, among other clients, those alleging unfair working conditions. He served 21 years in the U.S. Army, including combat stints, other overseas deployment and posts in the White House,
- Roger Wicker is the Republican incumbent senator. He resides in Tupelo and has served in the U.S. Senate since late 2007 after first being appointed to fill a vacancy by then-Gov. Haley Barbour. He was elected to the post in 2008. He previously served in the U.S. House and as a state senator. He is an attorney and served in the United States Air Force.
House District 1
- Dianne Black is the Democratic nominee. She is a small business owner in Olive Branch in DeSoto County.
- Trent Kelly is the Republican incumbent. He was elected to the post in a special election in 2015. He previously served as a district attorney and before then as a prosecuting attorney for the city of Tupelo. He is a major general in the Mississippi Army National Guard.
House District 2
- Bennie Thompson is the Democratic incumbent. He was first elected to the post in 1993. Before then, he served as a Hinds County supervisor and as alderman and then as mayor of Bolton.
- Ronald Eller is the Republican nominee. He grew up in West Virginia and moved to central Mississippi after retiring from the military. He is a physician assistant and business owner.
House District 3
- Michael Guest is the Republican incumbent and is unopposed.
House District 4
- Mike Ezell is the Republican incumbent first being elected in 2022. He previously served as Jackson County sheriff.
- Craig Raybon is the Democratic nominee. Raybon is from Gulfport and began a nonprofit “focused on helping out the community as a whole.”
Central District Supreme Court
- Jenifer Branning currently serves as a member of the state Senate from Neshoba County.
- Byron Carter is a Hinds County attorney and previously served as a law clerk for Supreme Court Justice Armis Hawkins.
- James Kitchens is the incumbent. He has served on the state’s highest court since 2008.
- Ceola James previously served on the Court of Appeals.
- Abby Gale Robinson is a Jackson attorney. She previously was a commercial builder.
Southern District Supreme Court
- Dawn Beam is the incumbent, having been first appointed in 2016 by then-Gov. Phil Bryant and later winning election to the post. She is a former chancellor for the Hattiesburg area.
- David Sullivan is an attorney in Harrison County and has been a municipal judge in D’Iberville since 2019. His father, Michael, previously served on the state Supreme Court.
Northern District Supreme Court seats
- Robert Chamberlin of DeSoto County is unopposed.
- James Maxwell of Lafayette County is unopposed.
Court of Appeals 5th District seat
- Ian Baker is an assistant district attorney in Harrison County.
- Jennifer Schloegel is a Chancery Court judge for Harrison, Hancock and Stone counties.
- Amy St. Pe is a Municipal Court judge in Gautier.
Court of Appeals District 2
- Incumbent Latrice Westbrooks is unopposed.
Court of Appeals District 3
- Incumbent Jack Wilson is unopposed.
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
Mississippi Today
On this day in 1750
Nov. 4, 1750
Jean Baptiste Point DuSable, the “Father of Chicago,” was born.
A man of African descent, he became the first known settler in the area that became the city of Chicago. He married a Potawatomi woman, Kitiwaha (Catherine), and they had two children.
According to records, the property included a log cabin with two barns, a horse-drawn mill, a bakehouse, a poultry house, a dairy, a smokehouse, a fenced garden and an orchard. At his trading post, DuSable served Native Americans, British and French explorers and spoke a number of languages.
“He was actually arrested by the British for being thought of as an American Patriot sympathizer,” Julius Jones, curator at the Chicago History Museum told WLS, but DuSable beat those charges.
In Chicago today, a school, street, museum, harbor, park and bridge bear his name. The place where he settled near the mouth of the Chicago River is now a National Historic Landmark, part of the city’s Pioneer Court.
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
Mississippi Today
Podcast: Mississippi’s top election official discusses Tuesday’s election
Secretary of State Michael Watson talks with Mississippi Today’s Geoff Pender, Bobby Harrison and Taylor Vance ahead of Tuesday’s election. He urges voters to remember sacrifices many have made to protect Americans’ voting rights and get to the polls, and he weighs in on whether a recent court ruling on absentee vote counting will impact this year’s elections.
READ MORE: As lawmakers look to cut taxes, Mississippi mayors and county leaders outline infrastructure needs
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
-
Kaiser Health News6 days ago
Vance Wrongly Blames Rural Hospital Closures on Immigrants in the Country Illegally
-
SuperTalk FM7 days ago
Tupelo teen Leigh Occhi declared dead after going missing 32 years ago
-
News from the South - Georgia News Feed6 days ago
Co-defendant takes plea deal in YSL RICO trial | FOX 5 News
-
Mississippi News Video6 days ago
Free Clinic of Meridian Celebrates 10 Years
-
News from the South - Arkansas News Feed6 days ago
Buc-ee’s set to open second Arkansas location
-
News from the South - North Carolina News Feed6 days ago
FBI arrests NC man known as 'AK Guru' who is accused of selling hundreds of machine guns
-
News from the South - Alabama News Feed3 days ago
“There is a man here trying to use your ID” Suspect caught in Elberta using stolen ID at victims wor
-
Mississippi News Video6 days ago
Macon enacts Halloween curfew