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How Valentine’s Day was transformed by the Industrial Revolution and ‘manufactured intimacy’

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theconversation.com – Christopher Ferguson, Associate Professor of History, Auburn University – 2025-02-12 13:16:00

When we think of Valentine’s Day, chubby Cupids, hearts and roses generally come to mind, not industrial processes like mass production and the division of labor. Yet the latter were essential to the holiday’s history.

As a historian researching material culture and emotions, I’m aware of the important role the exchange of manufactured greeting cards played in the 19th-century version of Valentine’s Day.

At the beginning of that century, Britons produced most of their valentines by hand. By the 1850s, however, manufactured cards had replaced those previously made by individuals at home. By the 1860s, more than 1 million cards were in circulation in London alone.

The British journalist and playwright Andrew Halliday was fascinated by these cards, especially one popular card that featured a lady and gentleman walking arm-in-arm up a pathway toward a church.

Halliday recalled watching in fascination as “the windows of small booksellers and stationers” filled with “highly-coloured” valentines, and contemplating “how and where” they “originated.” “Who draws the pictures?” he wondered. “Who writes the poetry?”

In 1864 he decided to find out.

Manufactured intimacy

Today Halliday is most often remembered for his writing on London beggars in a groundbreaking 1864 social survey, “London Labour and the London Poor.” However, throughout the 1860s he was a regular contributor to Charles Dickens’ popular journal “All the Year Round,” in which he entertained readers with essays addressing various facets of ordinary British daily existence, including family relations, travel, public services and popular entertainments.

In one essay for that journal – “Cupid’s Manufactory,” which was later reprinted in 1866 in the collection “Everyday Papers” – Halliday led his readers on a guided tour of one of London’s foremost card manufacturers.

Inside the premises of “Cupid and Co.,” they followed a “valentine step by step” from a “plain sheet of paper” to “that neat white box in which it is packed, with others of its kind, to be sent out to the trade.”

Touring ‘Cupid’s Manufactory’

“Cupid and Co.” was most likely the firm of Joseph Mansell, a lace-paper and stationary company that manufactured large numbers of valentines between the 1840s and 1860s – and also just happened to occupy the same address as “Mr. Cupid’s” in London’s Red Lion Square.

The processes Halliday described, however, were common to many British card manufacturers in the 1860s, and exemplified many industrial practices first introduced during the late 18th century, including the subdivision of tasks and the employment of women and child laborers.

Halliday moved through the rooms of “Cupid’s Manufactory,” describing the variety of processes by which various styles of cards were made for a range of different people and price points.

He noted how the card with the lady and gentleman on the path to the church began as a simple stamped card, in black and white – identical to one preserved today in the collections of the London Museum – priced at one penny.

A portion of these cards, however, then went on to a room where a group of young women were arranged along a bench, each with a different color of “liquid water-colour at her elbow.” Using stencils, one painted the “pale brown” pathway, then handed it to the woman next to her, who painted the “gentleman’s blue coat,” who then handed it to the next, who painted the “salmon-coloured church,” and so forth. It was much like a similar group of female workers depicted making valentines in the “Illustrated London News” in the 1870s.

These colored cards, Halliday noted, would be sold for “sixpence to half-a-crown.” A portion of these, however, were then sent on to another room, where another group of young women glued on feathers, lace-paper, bits of silk or velvet, or even gold leaf, creating even more ornate cards sometimes sold for 5 shillings and above.

All told, Halliday witnessed “about sixty hands” – mostly young women, but also “men and boys,” who worked 10 hours a day in every season of the year, making cards for Valentine’s Day.

Yet, it was on the top floor of the business that Halliday encountered the people who arguably fascinated him the most: the six artists who designed all the cards, and the poets who provided their text – most of whom actually worked offsite.

Here were the men responsible for manufacturing the actual sentiments the cards conveyed – and in the mid-19th century these encompassed a far wider range of emotions than the cards produced by Hallmark and others in the 21st century.

A spectrum of ‘manufactured emotions’

Many Victorians mailed cards not only to those with whom they were in love, but also to those they disliked or wished to mock or abuse. A whole subgenre of cards existed to belittle the members of certain trades, like tailors or draper’s assistants, or people who dressed out of fashion.

A Valentine's Day card with a man kneeling in front of a woman seated on an armchair, hugging her, within a lace-paper frame.

A Valentine’s Day card produced sometime between 1860 and 1880.
© The Trustees of the British Museum, CC BY-NC-SA

Cards were specifically designed for discouraging suitors and for poking fun of the old or the unattractive. While some of these cards likely were exchanged as jokes between friends, the consensus among scholars is that many were absolutely intended to be sent as cruel insults.

Furthermore, unlike in the present day, in the 19th century those who received a Valentine were expected to send one in return, which meant there were also cards to discourage future attentions, recommend patience, express thanks, proclaim mutual admiration, or affirm love’s effusions.

Halliday noted the poet employed by “Cupid’s” had recently finished the text for a mean-spirited comic valentine featuring a gentleman admiring himself in a mirror:

Looking at thyself within the glass,
You appear lost in admiration;
You deceive yourself, and think, alas!
You are a wonder of creation.

This same author, however, had earlier completed the opposite kind of text for the card Halliday had previously highlighted, featuring the “lady and gentleman churchward-bound”:

“The path before me gladly would I trace,
With one who’s dearest to my constant heart,
To yonder church, the holy sacred place,
Where I my vows of Love would fain impart;
And in sweet wedlock’s bonds unite with thee,
Oh, then, how blest my life would ever be!”

These were very different texts by the very same man. And Halliday assured his readers “Cupid’s laureate” had authored many others in every imaginable style and sentiment, all year long, for “twopence a line.”

Halliday showed how a stranger was manufacturing expressions of emotions for the use of other strangers who paid money for them. In fact, he assured his readers that in the lead up to Valentine’s Day “Cupid’s” was “turning out two hundred and fifty pounds’ worth of valentines a week,” and that his business was “yearly on the increase.”

Halliday found this dynamic – the process of mass producing cards for profit to help people express their authentic emotions – both fascinating and bizarre. It was a practice he thought seemed like it ought to be “beneath the dignity of the age.”

And yet it thrived among the earnest Victorians, and it thrives still. Indeed, it remains a core feature of the modern holiday of Valentine’s Day.

This year, like in so many others, I will stand at a display of greeting cards, with many other strangers, as we all try to find that one card designed by someone else, mass-produced for profit, that will convey our sincere personal feelings for our friends and loved ones.

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The Conversation

Simple strategies can boost vaccination rates for adults over 65 − new study

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theconversation.com – Laurie Archbald-Pannone, Associate Professor of Medicine and Geriatrics, University of Virginia – 2025-03-14 07:51:00

Simple strategies can boost vaccination rates for adults over 65 − new study

Many older adults are not up to date on their vaccines.
Morsa Images via Getty Images

Laurie Archbald-Pannone, University of Virginia

Knowing which vaccines older adults should get and hearing a clear recommendation from their health care provider about why a particular vaccine is important strongly motivated them to get vaccinated. That’s a key finding in a recent study I co-authored in the journal Open Forum Infectious Diseases.

Adults over 65 have a higher risk of severe infections, but they receive routine vaccinations at lower rates than do other groups. My colleagues and I collaborated with six primary care clinics across the U.S. to test two approaches for increasing vaccination rates for older adults.

In all, 249 patients who were visiting their primary care providers participated in the study. Of these, 116 patients received a two-page vaccine discussion guide to read in the waiting room before their visit. Another 133 patients received invitations to attend a one-hour education session after their visit.

The guide, which we created for the study, was designed to help people start a conversation about vaccines with their providers. It included checkboxes for marking what made it hard for them to get vaccinated and which vaccines they want to know more about, as well as space to write down any questions they have. The guide also featured a chart listing recommended vaccines for older adults, with boxes where people could check off ones they had already received.

In the sessions, providers shared in-depth information about vaccines and vaccine-preventable diseases and facilitated a discussion to address vaccine hesitancy.

In a follow-up survey two months later, patients reported that the most significant barriers they faced were knowing when they should receive a particular vaccine, having concerns about side effects and securing transportation to a vaccination appointment.

The percentage of patients who said they wanted to get a vaccine increased from 68% to 79% after using the vaccine guide. Following each intervention, 80% of patients reported they discussed vaccines more in that visit than they had in prior visits.

Of the 14 health care providers who completed the follow-up survey, 57% reported increased vaccination rates following each approach. Half of the providers felt that the use of the vaccine guide was an effective strategy in guiding conversations with their patients.

YouTube video
A pamphlet at the doctor’s office can empower older patients to ask about vaccines.

Why it matters

Only about 15% of adults ages 60-64 and 26% of adults 65 and older are up to date on all the vaccines recommended for their age, according to CDC data from 2022. These include vaccines for COVID 19, influenza, tetanus, pneumococcal disease and shingles.

Yet studies consistently show that getting vaccinated reduces the risk of complications from these conditions in this age group.

My research shows that strategies that equip older adults with personalized information about vaccines empower them to start the conversation about vaccines with their clinicians and enable them to be active participants in their health care.

What’s next

In the future, we will explore whether engaging patients on this topic earlier is even more helpful than doing so in the waiting room before their visit.

This might involve having clinical team members or care coordinators connect with patients ahead of their visit, either by phone or through telemedicine that is designed specifically for older adults.

My research team plans to conduct a pilot study that tests this approach. We hope to learn whether reaching out to these patients before their clinic visits and helping them think through their vaccination status, which vaccines their provider recommends and what barriers they face in getting vaccinated will improve vaccination rates for this population.

The Research Brief is a short take on interesting academic work.The Conversation

Laurie Archbald-Pannone, Associate Professor of Medicine and Geriatrics, University of Virginia

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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3D printing will help space pioneers make homes, tools and other stuff they need to colonize the Moon and Mars

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theconversation.com – Sven Bilén, Professor of Engineering Design, Electrical Engineering and Aerospace Engineering, Penn State – 2025-03-13 07:51:00

3D printing could make many of the components for future structures on Mars.
3000ad/iStock via Getty Images Plus

Sven Bilén, Penn State

Throughout history, when pioneers set out across uncharted territory to settle in distant lands, they carried with them only the essentials: tools, seeds and clothing. Anything else would have to come from their new environment.

So they built shelter from local timber, rocks and sod; foraged for food and cultivated the soil beneath their feet; and fabricated tools from whatever they could scrounge up. It was difficult, but ultimately the successful ones made everything they needed to survive.

Something similar will take place when humanity leaves Earth for destinations such as the Moon and Mars – although astronauts will face even greater challenges than, for example, the Vikings did when they reached Greenland and Newfoundland. Not only will the astronauts have limited supplies and the need to live off the land; they won’t even be able to breathe the air.

Instead of axes and plows, however, today’s space pioneers will bring 3D printers. As an engineer and professor who is developing technologies to extend the human presence beyond Earth, I focus my work and research on these remarkable machines.

3D printers will make the tools, structures and habitats space pioneers need to survive in a hostile alien environment. They will enable long-term human presence on the Moon and Mars.

An astronaut holding a wrench poses for the camera.
NASA astronaut Barry Wilmore holds a 3D-printed wrench made aboard the International Space Station.
NASA

From hammers to habitats

On Earth, 3D printing can fabricate, layer by layer, thousands of things, from replacement hips to hammers to homes. These devices take raw materials, such as plastic, concrete or metal, and deposit it on a computerized programmed path to build a part. It’s often called “additive manufacturing,” because you keep adding material to make the part, rather than removing material, as is done in conventional machining.

Already, 3D printing in space is underway. On the International Space Station, astronauts use 3D printers to make tools and spare parts, such as ratchet wrenches, clamps and brackets. Depending on the part, printing time can take from around 30 minutes to several hours.

For now, the print materials are mostly hauled up from Earth. But NASA has also begun recycling some of those materials, such as waste plastic, to make new parts with the Refabricator, an advanced 3D printer installed in 2019.

Manufacturing in space

You may be wondering why space explorers can’t simply bring everything they need with them. After all, that’s how the International Space Station was built decades ago – by hauling tons of prefabricated components from Earth.

But that’s impractical for building habitats on other worlds. Launching materials into space is incredibly expensive. Right now, every pound launched aboard a rocket just to get to low Earth orbit costs thousands of dollars. To get materials to the Moon, NASA estimates the initial cost at around US$500,000 per pound.

Still, manufacturing things in space is a challenge. In the microgravity of space, or the reduced gravity of the Moon or Mars, materials behave differently than they do on Earth. Decrease or remove gravity, and materials cool and recrystallize differently. The Moon has one-sixth the gravity of Earth; Mars, about two-fifths. Engineers and scientists are working now to adapt 3D printers to function in these conditions.

An illustration of an astronaut looking at a base camp on Mars.
An artist’s impressions of what a Mars base camp might look like.
peepo/E+ via Getty Images

Using otherworldly soil

On alien worlds, rather than plastic or metal, 3D printers will use the natural resources found in these environments. But finding the right raw materials is not easy. Habitats on the Moon and Mars must protect astronauts from the lack of air, extreme temperatures, micrometeorite impacts and radiation.

Regolith, the fine, dusty, sandlike particles that cover both the lunar and Martian surfaces, could be a primary ingredient to make these dwellings. Think of the regolith on both worlds as alien dirt – unlike Earth soil, it contains few nutrients, and as far as we know, no living organisms. But it might be a good raw material for 3D printing.

My colleagues began researching this possibility by first examining how regular cement behaves in space. I am now joining them to develop techniques for turning regolith into a printable material and to eventually test these on the Moon.

But obtaining otherworldly regolith is a problem. The regolith samples returned from the Moon during the Apollo missions in the 1960s and 70s are precious, difficult if not impossible to access for research purposes. So scientists are using regolith simulants to test ideas. Actual regolith may react quite differently than our simulants. We just don’t know.

What’s more, the regolith on the Moon is very different from what’s found on Mars. Martian regolith contains iron oxide –that’s what gives it a reddish color – but Moon regolith is mostly silicates; it’s much finer and more angular. Researchers will need to learn how to use both types in a 3D printer.

YouTube video
See models of otherworldly habitats.

Applications on Earth

NASA’s Moon-to-Mars Planetary Autonomous Construction Technology program, also known as MMPACT, is advancing the technology needed to print these habitats on alien worlds.

Among the approaches scientists are now exploring: a regolith-based concrete made in part from surface ice; melting the regolith at high temperatures, and then using molds to form it while it’s a liquid; and sintering, which means heating the regolith with concentrated sunlight, lasers or microwaves to fuse particles together without the need for binders.

Along those lines, my colleagues and I developed a Martian concrete we call MarsCrete, a material we used to 3D-print a small test structure for NASA in 2017.

Then, in May 2019, using another type of special concrete, we 3D-printed a one-third scale prototype Mars habitat that could support everything astronauts would need for long-term survival, including living, sleeping, research and food-production modules.

That prototype showcased the potential, and the challenges, of building housing on the red planet. But many of these technologies will benefit people on Earth too.

In the same way astronauts will make sustainable products from natural resources, homebuilders could make concretes from binders and aggregates found locally, and maybe even from recycled construction debris. Engineers are already adapting the techniques that could print Martian habitats to address housing shortages here at home. Indeed, 3D-printed homes are already on the market.

Meanwhile, the move continues toward establishing a human presence outside the Earth. Artemis III, now scheduled for liftoff in 2027, will be the first human Moon landing since 1972. A NASA trip to Mars could happen as early as 2035.

But wherever people go, and whenever they get there, I’m certain that 3D printers will be one of the primary tools to let human beings live off alien land.The Conversation

Sven Bilén, Professor of Engineering Design, Electrical Engineering and Aerospace Engineering, Penn State

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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George Washington, a real estate investor and successful entrepreneur, knew the difference between running a business and running the government

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theconversation.com – Eliga Gould, Professor of History, University of New Hampshire – 2025-03-10 07:50:00

President George Washington delivers his first inaugural address in April 1789 in New York City.
Painting by T.H. Matteson, engraving by H.S. Sadd, via Library of Congress

Eliga Gould, University of New Hampshire

During his three presidential campaigns, Donald Trump promised to run the federal government as though it were a business. True to his word, upon retaking office, Trump put tech billionaire Elon Musk at the head of a new group in the executive branch called the Department of Government Efficiency.

DOGE, as Musk’s initiative is known, has so far fired, laid off or received resignations from tens of thousands of federal workers and says it has discovered large sums of wasted or fraudulently spent tax dollars. But even its questionable claim of saving US$65 billion is less than 1% of the $6.75 trillion the U.S. spent in the 2024 fiscal year, and a tiny fraction of the nation’s cumulative debt of $36 trillion. Because Musk’s operation has not been formalized by Congress, DOGE’s indiscriminate cuts also raise troubling constitutional questions and may be illegal.

Before they go too far trying to run the government like a business, Trump and his advisors may want to consider the very different example of the nation’s first chief executive while he was in office.

A man stands while behind him a man sits at a desk.
Elon Musk, left, and Donald Trump have undertaken an effort both describe as seeking to run government more like a business.
Andrew Harnik/Getty Images

The first businessman to become president

Like Trump, George Washington was a businessman with a large real estate portfolio. Along with property in Virginia and six other states, he had extensive claims to Indigenous land in the Ohio River Valley.

Partly because of those far-flung investments, the first president supported big transportation projects, took an active interest in the invention of the steamboat, and founded the Patowmack Company, a precursor to the builders of the Chesapeake and Ohio Canal.

Above all, Washington was a farmer. On his Mount Vernon estate, in northern Virginia, he grew tobacco and wheat and operated a gristmill. After his second term as president, he built a profitable distillery. At the time of his death, he owned nearly 8,000 acres of productive farm and woodland, almost four times his original inheritance.

Much of Washington’s wealth was based on slave labor. In his will, he freed 123 of the 300 enslaved African Americans who had made his successful business possible, but while he lived, he expected his workers to do as he said.

President Washington and Congress

If Washington the businessman and plantation owner was accustomed to being obeyed, he knew that being president was another matter.

In early 1790, near the end of his first year in office, he reflected on the difference in a letter to the English historian Catharine Macaulay. Macaulay had visited Mount Vernon several years before. She was eager to hear the president’s thoughts about what, in his reply, he described as “the last great experiment for promoting human happiness by reasonable compact.”

The new government, Washington wrote, was “a government of accommodation as well as a government of laws.”

As head of the executive branch, his own powers were limited. In the months since the inauguration, he had learned that “much was to be done by prudence, much by conciliation, much by firmness. Few, who are not philosophical Spectators,” he told his friend, “can realise the difficult and delicate part which a man in my situation (has) to act.”

Although Washington did not say why his situation was delicate, he didn’t need to. Congress, as everyone knew, was the most powerful branch of government, not the president.

The previous spring, Congress had shown just how powerful it was when it debated whether the president, who needed Senate confirmation to appoint heads of executive departments, could remove such officers without the same body’s approval. In the so-called Decision of 1789, Congress determined that the president did have that power, but only after Vice President John Adams broke the deadlock in the upper house.

The meaning of Congress’ vote was clear. On matters where the Constitution is ambiguous, Congress would decide what powers the president can legally exercise and what powers he – or, someday, she – cannot.

When it created a “sinking fund” in 1790 to manage the national debt, Congress showed just how far it could constrain presidential power.

Although the fund was part of the Treasury Department, whose secretary served at the president’s pleasure, the commission that oversaw it served for fixed terms set by Congress. The president could neither remove them nor tell them what to do.

Inefficient efficiency

William Humphrey, a member of the Federal Trade Commission, was unconstitutionally fired by Franklin Roosevelt in 1933.
Library of Congress

By limiting Washington’s power over the Sinking Fund Commission, Congress set a precedent that still holds, notably in the 1935 Supreme Court case of Humphrey’s Executor v. U.S.

To the displeasure of those, including Trump, who promote the novel “unitary executive” theory of an all-powerful president, the court ruled that President Franklin D. Roosevelt could not dismiss a member of the Federal Trade Commission before his term was up – even if, as Roosevelt said, his administration’s goals would be “carried out most effectively with personnel of my own selection.”

Like the businessman who currently occupies the White House, Washington did not always like having to share power with Congress. Its members were headstrong and independent-minded. They rarely did what they were told.

But he realized working with Congress was the only way to create a federal government that really was efficient, with each branch carrying out its defined powers, as the founders intended. Because of the Constitution’s checks and balances, the United States was – and is – a government based on compromise between the three branches. No one, not even the president, is exempt.

To his credit, Washington was quick to learn that lesson.The Conversation

Eliga Gould, Professor of History, University of New Hampshire

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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