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Blue Cross sues top UMMC officials

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Blue Cross sues top UMMC officials over PR campaign

Blue Cross & Blue Shield of Mississippi is suing several top University of Mississippi Medical Center employees, alleging defamation and civil conspiracy over the public relations campaign the hospital has been waging against the insurer due to their contract dispute. 

Blue Cross filed a lawsuit in Rankin County’s circuit court on Thursday against UMMC employees LouAnn Woodward, Vice Chancellor for Health Affairs and Dean of the School of Medicine, Alan Jones, Associate Vice Chancellor for Clinical Affairs, Marc Rolph, Executive Director of Communications and Marketing, and other unnamed UMMC employees.

Rolph declined to comment on the lawsuit.

UMMC itself is not named as a defendant in the lawsuit because state law grants UMMC immunity for defamation committed by its employees. 

UMMC has been out of network with Blue Cross, the state’s largest insurer, since April 1 due to disagreements over reimbursement rates and Blue Cross’ quality care plan. Since then, UMMC has spent nearly $279,000 on digital ads, commercials and billboards attacking the insurer.

In the lawsuit, Blue Cross alleges that the public relations campaign was “designed to disseminate false and defamatory statements about Blue Cross to the public.”

Blue Cross’ major issue with the campaign’s advertisements and various public statements the defendant’s have made is that they allege Blue Cross ended its contract with UMMC and the insurer has “excluded” UMMC from its network of providers as a result. Since UMMC voluntarily ended its contracts with Blue Cross, the insurer claims UMMC’s campaign is defamatory and has harmed its reputation and business.

Blue Cross has continued to offer network level reimbursement rates for its customers that seek care at UMMC, but the hospital has refused to accept those payments. Due to this refusal and UMMC being the party that ended their relationship, Blue Cross says it is UMMC who is preventing the insurer’s customers from receiving care at the medical center. 

The insurer also claims in the lawsuit that other public comments UMMC officials have made related to the contract dispute are false. One such claim is that Blue Cross has not increased its reimbursement rates to UMMC since 2018. While UMMC claims the only increase it has received in recent years is a 1% increase in 2018, Blue Cross claims it has increased reimbursement rates every year since then. Since all financial agreements between the two parties are confidential, Mississippi Today is unable to verify the claims of either party on this issue.

Another claim Blue Cross says is false is that UMMC was not responsible for removing transplant patients insured by Blue Cross from their transplant lists. 

According to Blue Cross, a transplant patient was scheduled to have their surgery during this grace period, but the hospital canceled the procedure. In another instance, the parents of a pediatric transplant patient were advised to seek their child’s care out-of-state. Both patients eventually received that surgery “only after Blue Cross vigorously challenged UMMC’s actions.” The insurer claims that other instances like these have occurred.

Mississippi Today has previously reported on transplant patients who have been forced to seek their care out-of-state. Others have been unable to get estimates of how much their surgeries would cost from UMMC or Blue Cross as required by federal law.

Blue Cross is seeking an injunction against the continued publication and dissemination of the statements it considers defamatory as well as monetary damages from each of the defendants. 

Read the full complaint here:

Editor’s note: UMMC, through an ad agency, has placed paid advertisements about the BCBS dispute on Mississippi Today’s website. Advertisers have no input in the editorial process.

This article first appeared on Mississippi Today and is republished here under a Creative Commons license.

Mississippi News

Ole Miss women get pair of double-doubles and roll to 83-65 March Madness win over Ball State

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www.wjtv.com – The Associated Press – 2025-03-22 09:03:00

SUMMARY: Mississippi coach Yolett McPhee-McCuin found solace in returning to a different arena in Waco, Texas, following a disappointing previous tournament experience. The No. 5 seed Ole Miss Rebels redeemed themselves with an 83-65 victory over 12th-seeded Ball State in the NCAA Tournament’s first round. Starr Jacobs led the Rebels with 18 points and 11 rebounds, while Kennedy Todd-Williams and Madison Scott each scored 15 points. Ole Miss dominated rebounding, leading 52-32, and will face fourth-seeded Baylor next. Coach McPhee-McCuin noted the team’s evolution since their last visit and the significance of playing in Texas, where Jacobs feels at home.

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Mississippi News

Events happening this weekend in Mississippi: March 21-23

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www.wjtv.com – Kaitlin Howell – 2025-03-21 08:59:00

SUMMARY: This weekend (March 21-23), Mississippi offers a range of exciting events. Highlights include Hal’s Marching MALfunction Second Line Stomp and Jessie Robinson’s blues performance in Jackson, as well as the Natchez Food & Wine Festival and the Natchez Little Theatre’s production of *This Side of Crazy*. There are also numerous exhibitions like *Of Salt and Spirit: Black Quilters in the American South* in Jackson and *Gold in the Hills* in Vicksburg. Other events include the 48th Annual Crawfish Classic Tennis Tournament in Hattiesburg, karaoke nights in Laurel, and a variety of family-friendly activities across the state.

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Mississippi News

Events happening this weekend in Mississippi: March 14-16

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www.wjtv.com – Kaitlin Howell – 2025-03-14 07:26:00

SUMMARY: This weekend (March 14-16) in Mississippi offers a variety of events. In Jackson, iconic saxophonist Boney James performs at the convention center, while the JXN Food & Wine festival showcases culinary talents. The LeFleur Museum District hosts a “Week of Wonder,” and several exhibitions, including “Of Salt and Spirit,” celebrate Black quilters. Natchez features the Spring Pilgrimage tours, a reenactment of Annie Stewart’s story, and a St. Patrick’s Day celebration. In Hattiesburg, comedian Rob Schneider performs, and various events like a St. Patrick’s Day pub crawl and a talent show will take place throughout the area.

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