Mississippi Today
At Southern Miss, the Huff hire looks good from every angle
Charles Huff will be the first Black head football coach at Southern Miss, but there’s another “first” for Huff that’s more impressive, if not more meaningful.
Believe it or not, Huff is the first sitting head coach ever hired as the head coach at Southern Miss. That’s amazing when you consider that Reed Green, Thad “Pie” Vann, P.W. Underwood, Bobby Collins, Jim Carmody and Jeff Bower are all former Southern Miss coaches successful enough to have been inducted into the Mississippi Sports Hall of Fame. And all were assistant coaches when they were hired at USM.
That’s just one reason why Jeremy McClain, the athletic director, and Joe Paul, the president, might be found taking a victory lap around the Hattiesburg campus this week. The Golden Eagles not only hired a proven head coach, but they hired the coach who just won the championship of the Sun Belt Conference, the league in which Southern Miss resides and where the Eagles finished the 2024 season in last place.
Huff, in his fourth year as the Marshall head coach, led the Thundering Herd to a 10-3 record and a 31-3 championship victory over Louisiana this past Saturday night. Huff brought his Thundering Herd to Hattiesburg a month ago and left town with a 37-3 victory.
There are more reasons why this looks like a slam-dunk hire. Among those:
- Huff, at 41, has worked for both James Franklin at Penn State and Nick Saban at Alabama, where he was the associate head coach as well as running backs coach.
- In between those two stops, he worked a year (2018 season) as assistant head coach and running backs coach for Joe Moorhead at Mississippi State. So he is familiar with the Magnolia State’s football landscape and has recruited extensively here (both at State and Alabama). At State, Huff was the run game coordinator, and State finished second in the SEC in rushing with 223 yards per game. Moorhead sings Huff’s praises, and we’ll get to that.
- Huff’s reputation is that of a relentless and successful recruiter. At Penn State, he recruited and helped develop Saquon Barkley, a consensus All American and now an NFL standout. He recruited several four- and five-star athletes at both Penn State and Bama, but also has shown the ability to evaluate and develop lesser recruited players at Marshall – and before that Central Michigan.
Moorhead, now the coach at Akron, and Huff first worked together on Franklin’s Penn State staff. Moorhead was the offensive coordinator, Huff the running backs coach and special teams coordinator. Moorhead knew then that when he got a head coach’s job, he would try to hire Huff. And he did at State.
“He checked all the boxes,” Moorhead said. “He’s extremely intelligent and organized. He’s a hard worker with great people skills. He understands the game of football in all its phases.
Moorhead was not asked about the following, but volunteered it. “Charles’s short time with us at State will help him at Southern Miss,” Moorhead said. “He understands the landscape there. He knows how important high school football is in Mississippi. He also knows that while there are many highly recruited players in that state, there are many really good players that fly under the radar who can be developed and become outstanding Division I football players. Southern Miss has a lot of tradition of getting those kinds of players and winning with them. I am sure that’s part of what attracted Charles to the job.”
For the record, State finished 8-5 and played in the Jan. 1 Outback Bowl in Huff’s one season (2018) there. Running backs Kylin Hill and Aeris Nelson both averaged more than six yards per carry. Bracky Brett was the associate athletic director at State at the time and remembers being highly impressed with Huff. “It wasn’t a matter of if Charles was going to ba head football coach and a successful one at some point; it was a matter of when,” Brett said. “You could just tell.”
Saban hired Huff away from State, and Greg Byrne, formerly State’s athletic director, was the Alabama athletic director during Huff’s two seasons there. The Crimson Tide won 24 games, lost two and won the 2020 national championship., finishing undefeated. Said Byrne of Huff, “He is hard working, very driven and cares about his kids. He’s organized and he has a plan.”
Huff’s four Marshall teams all went to bowl games. His 2022 team knocked off Notre Dame 26-21 at South Bend. His 2023 team defeated Virginia Tech 24-17. His first Southern Miss team will play host to Mississippi State on Aug. 30, 2025. All indications are that the Golden Eagles’ coaching staff and roster will undergo an unprecedented overhaul between now and then.
Huff has all the credentials. He has done it before, but, clearly, he has never faced a reclamation project like the one he faces now. He has a lot of impressive lines on his coaching resume. If he succeeds in turning around Southern Miss, it would be his most impressive coaching feat yet.
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
Crooked Letter Sports Podcast
Podcast: Jeremy McClain talks Huff Hire
So much to cover on this week’s podcast but Southern Miss’s surprising hire of Marshall coach Charles Huff tops the list, and USM athletic director Jeremy McClain joins the podcast to discuss. Also, a recap of the high school state championships, more college football and, in case no one has noticed, we have two Top 25 basketball teams in Mississippi.
Stream all episodes here.
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
Mississippi Today
Mississippi’s oldest ad agency closes, new firm opens with its former executives
The decades-old, Jackson-based advertising agency GodwinGroup has closed its doors, and some of its principal team leaders are now part of a new firm.
Ridgeland-based Ad5 was formed when a group of Jackson-area advertising executives partnered with Princeton Partners, a 60-year-old national agency based in Princeton, New Jersey.
Philip Shirley, who was a senior partner, chairman and CEO of GodwinGroup, is a senior partner in the new marketing and advertising agency.
“Our goal was to combine the experience and expertise of a group of senior-level ad professionals primarily from the Jackson area and nearby states with the brand marketing and digital marketing expertise of Princeton Partners,” Shirley said in a news release announcing Ad5. “We have known and worked closely with the owners and management of Princeton Partners for over 25 years, so we knew it was smart to join forces.”
Tom Sullivan, president of Princeton Partners, is chairman and a senior partner of the new firm.
The new company will focus on offering marketing services in banking, healthcare, education, nonprofits, workforce development, tourism, government agencies and consumer marketing, according to the news release.
Ad5 local management includes Jeff Russell, who was a senior partner and president at Godwin, as president and partner, and Lauren Mozingo, digital marketing specialist at Godwin, as managing director and partner. They have local day-to-day management responsibilities for the new entity, according to the release, and will work with Kevin Kuchinski, managing partner of Ad5 and Princeton Partners. Ad5 serves clients operating from Texas to Florida and up to Kentucky, according to the release.
GodwinGroup was the state’s oldest advertising group. It shuttered its doors Friday.
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
Mississippi Today
AG Lynn Fitch says Auditor Shad White overstepped authority paying consultant $2 million
At the request of a top lawmaker, Attorney General Lynn Fitch opined that state Auditor Shad White lacked the authority to hire a consultant for $2 million to look for waste and fat in state government.
Fitch’s opinion said White has the authority to conduct “financial audits only,” but does not have authority to conduct “managerial studies” without a written request from the governor or the Legislature.
A spokesman for the auditor said on Wednesday that the office did have legal authority to commission the study — and added Fitch’s legal opinion is likely the result of the consultant finding that Fitch and Lt. Gov. Delbert Hosemann, who oversees the state Senate, took the state plane on a trip to an out-of-state college baseball game.
This trip was not mentioned in the consultant’s report White released to the media and public in October, although White recommended getting rid of the state airplane. White previously denied a records request from Mississippi Today for any documents other than the 59-page report he made public. The auditor’s spokesman did not specify on Wednesday what baseball game he was referencing.
Fitch’s office on Wednesday declined comment on the statements from White’s office. Hosemann’s office did not immediately respond to a request for comments.
Lawmakers have been questioning whether White’s study on waste was, itself, wasteful spending. Some have noted the result was mostly a rehash, amalgam of long-discussed, never enacted ideas ideas to cut government spending that could have been cobbled together after spending a day or two on Google, going through Mississippi press clippings and perusing old legislative watchdog reports and bills.
READ MORE: Cutting fat in state government: Everything old is new again
Lawmakers and Mississippi politicos have questioned whether White’s report, released with fanfare at a press conference and subsequent media circuit, was more a campaign effort for his stated 2027 gubernatorial aspirations.
White, who has compared his efficiency study to President-elect Donald Trump and billionaire Elon Musk’s DOGE efforts at cutting federal waste, has written off any questions of his consultant study as deep state pushback.
State Sen. John Polk, R-Hattiesburg, chair of the appropriations subcommittee that oversees the budget for White’s office, requested the attorney general opinion on White’s study. Polk noted the $2 million White spent never came up when setting his budget for the year, which is “quite unusual.” He said White has some autonomy on “escalating” his budget, but he questions whether this large increase met legal criteria.
“I’m concerned he has broken the law, and that is not a good thing for a state auditor,” Polk told Mississippi Today on Wednesday.
Polk noted the AG’s opinion doesn’t carry the weight of law, and the opinion itself notes such opinions “are prospective determinations on matters of state law only and can neither sanction nor invalidate past actions.”
“What I want to focus on is how going forward we control things like this, prevent them from happening,” Polk said. He said he wants lawmakers to look further into White’s consultant contract, how the auditor chose the Boston firm and other issues.
Polk said he and other lawmakers have noted the study produced “nothing new … the same old, same old” in suggestions for government efficiency.
“It’s things we’ve tried, or talked about, or in some cases are already doing,” Polk said. “… The (consultants’) contract says they would talk with agency heads as part of the study. I haven’t found an agency head yet that says they talked with them. That bothers me.”
Jacob Walters, a spokesman for White, said Hosemann “probably” had Polk request the attorney general’s opinion.
Walters speculated Hosemann was upset that White’s study “uncovered” that he and AG Fitch “took a taxpayer-funded trip” on the state airplane to travel to an out-of-state college baseball game.
“This is why Auditor White called to eliminate the state airplane in Project Momentum,” said Walters, alluding to the name White gave the Boston consulting group study.
He said many Mississippi politicians, like those in Washington, “dislike Auditor White’s willingness to upset the applecart on behalf of taxpayers.”
“Your days of wasting our money are over,” Walters said.
Whether or not White commissioned the study to raise his profile for a potential run for governor, the issue is firmly mired in 2027 politics. White and Fitch are considered likely candidates for the office, as is Hosemann, who oversees the Senate and for whom Polk is a top lieutenant. Any battle over White’s budget or spending the $2 million in the upcoming legislative session is likely to be politically charged.
White has been politically sparring with Hosemann and Fitch, and the internecine fight among Republicans with gubernatorial aspirations is heating up as the Jan. 7 start of the 2025 legislative session draws near.
Other politicians, including the current chairman of the Mississippi Republican Party, have accused White of grandstanding for political gain, and questioned his writing a book about the ongoing Mississippi welfare fraud scandal he helped investigate.
White’s scrutinized report said Mississippi could sell the state’s airplane, make officials use commercial or charter flights, and save more than $1 million a year. The existence of the state airplane and intense scrutiny of travel on it by governors and others have been debated off and on for decades. Former Gov. Phil Bryant, who appointed White to the auditor’s office, pitched selling one of the state’s planes when it had two a major political platform and vowed to take commercial flights for state-related travel.
White’s consultant report includes recommendations such as reducing government officials’ travel spending. This was a hot topic for several years after a 2013 investigation by the Clarion-Ledger showed that even during lean budget years, government officials still spent tens of millions of dollars on travel, domestic and abroad, and had a massive fleet of government vehicles with dubious need for them. The Legislature clamped down on travel and agencies enacted fleet rules and promoted mileage reimbursement for personal vehicles. But according to White’s report, travel spending has been growing and again needs a major haircut.
The report also found that, compared to other states, Mississippi government is spending too much on office space and insurance for state buildings and leased property, and on advertising and public relations for state agencies — again, issues that have been pointed out multiple times over the last couple of decades by lawmakers, journalists and government watchdog reports.
White’s report recommends the state consolidate and reform its purchasing and look for better deals when it buys goods and services. That should sound familiar: Two lawmakers in particular, Sen. Polk and Rep. Jerry Turner, led a serious crusade on purchasing reform for several years and managed to push through some meaningful changes. But many of those have been undone or are now ignored.
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
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