Mississippi Today
Mississippi University for Women is betting its future on a new name. Will it work?

COLUMBUS — Nora Miller, the president of Mississippi University for Women, opened a letter from her deans in 2022 that warned the country’s first state-supported women’s college had reached a critical crossroads.
Without bold change, the deans wrote, the pool of prospective students was “likely to grow dangerously thin,” affecting tuition. Their recommendation: Change the name to one that includes all students, not just women. After all, the university had been co-ed since 1982.
One consulting firm, three listening sessions, 4,300 survey responses, one failed proposal, and one apology later, MUW will ask lawmakers to approve a new name next month. But as the institution seeks to reposition itself to meet an uncertain moment for higher education in Mississippi, it has faced criticism from some alumni, passionate about the past, who have questioned if a new name is needed at all.
Lost in the hullabaloo is the fact MUW faces much bigger issues than its name, according to more than a dozen interviews Mississippi Today conducted with students, faculty, administrators and alumni.
Enrollment has continued to fall since the dean’s letter. All told, the campus has shrunk to just 2,227 students from its peak of more than 3,100 in the late 1990s. The tuition-dependent university has been operating at a deficit, losing $18 million in fiscal year 2022. And it likely can’t turn to the state for help: Mississippi’s state funding for higher education has barely recovered from the Great Recession of 2008. The liberal arts education that MUW offers is increasingly pooh-poohed by lawmakers and other state officials who view workforce development as “the message of the day.”
To be sure, all of Mississippi’s regional colleges are struggling, so MUW’s plight isn’t totally unique. But within thirty miles of its doorstep, MUW is facing a hydra — a behemoth SEC school, a booming industrial park and a flourishing community college — all while dealing with a name that excludes roughly half of the students it wants to admit.
“It’s kind of like false advertising, isn’t it?” said Dee Anne Larson, a marketing professor on the university’s naming committee.
The university has acknowledged it needs to do a better job of selling what it offers: Comparatively affordable tuition, small class sizes and a familial campus. It has revamped its recruitment strategies, brought back athletics and pumped money into professional programs like culinary arts, speech language pathology and nursing.
“While we would prefer not running at a deficit,” Miller said, “sometimes you have to invest in things.”
Signs of that investment, though, are hard to spot. North on Highway 25, a brick sign for Starkville brags of being the “home of Mississippi State University.” Over the Lowndes County line, at the Golden Triangle Global Industrial Aerospace Park, is East Mississippi Community College’s glassy “communiversity” and its LED marquee.
The sign for Columbus, called the “friendly city,” makes no mention of MUW. The university employs hundreds of people in the region, a fact belied by its quiet presence.
Miller acknowledged workforce development programs entice high school graduates. But, she said, when younger workers from Steel Dynamics get tired, they’ll start looking for a pathway to office jobs.
“And I think some of those steelworkers aren’t gonna take advantage of that” at MUW, Miller said, “because ‘Mississippi University for Women’ will be on their degree.”
Cutting ties with the long blue line?
When MUW sent Miller an offer letter in 1979, she thought it was for a “finishing school” and threw it in the trash. Her mom convinced Miller, a National Merit Scholarship semifinalist, to take a second look.

Three years later, when the Institutions of Higher Learning Board of Trustees ordered MUW to admit men following a U.S. Supreme Court ruling on the university’s admissions policy, Miller’s first thought was “at least we get to keep the name.”
Then state-supported women’s colleges across the country started taking “women” out of their names. MUW didn’t in large part because the university’s leadership failed to get alumni on board. Even though the university has changed its name four times throughout its history — it was originally the Industrial Institute and College for the Education of White Girls — the alumni just couldn’t let go of “The W.”
Many still can’t.
Earlier this month, the university’s first proposal, Mississippi Brightwell University, flopped. The feedback was resoundingly negative.
That’s when an unofficial group of alumni started discussing an alternate proposal: “The W: A Mississippi University.” It seemed to capture the campus’s Ivy League aspirations, said Laura Tubb Prestwick, who graduated in 2008, works in brand-name strategy and was part of the unofficial group.
There’s an emotional stake in changing the name for “W girls” like Prestwick, whose grandmother also attended. Prestwick grew up going to modeling, photography and musical theater camps at MUW, and reading old copies of the “Meh Lady” yearbooks.
“When Tropicana changed their packaging, they saw a 20% drop in sales,” Prestwick said. “That’s an emotional tie to orange juice. Can you fathom it being somewhere you took out student loans for?”
Facing the demographic cliff
But MUW can’t sustain itself solely off the pockets of legacy students like Prestwick.
In Mississippi, as in nearly every state in the country, the number of high school graduates is poised to decline, an ominous trend deemed the “enrollment cliff.” This will force increased competition among Mississippi’s eight public universities, all of which are already more dependent on tuition than state funding, and 15 community colleges.
The future winners of that fight are laying the groundwork today. And MUW is already on the backfoot.
More than 200 freshmen used to enroll in MUW each year, according to the university. But since 2009, when EMCC’s Golden Triangle campus started a tuition-guarantee program, MUW is lucky if the freshman class broaches 200 at all. In the last decade, MUW has lost 600 undergrads — while down the road, Mississippi State University has seen undergraduate enrollment nearly triple that same amount. Meanwhile, last fall EMCC saw its largest enrollment increase in more than a decade.
The bleeding shows no signs of stopping. But MUW has been retooling its approach. In fall 2022, Miller promoted the longtime head of student success, David Brooking, to executive director of enrollment management.

One of the first things Brooking noticed was that MUW needed to do more outreach. The university was buying mailing lists to send letters like the kind Miller got in high school, but not nearly enough names — just 10,000 students when it needed more like 50,000. Brooking fixed that and has expanded MUW’s digital advertising, which he says is the way to reach the introverted, studious high schoolers who’d thrive at MUW.
Showing up at college fairs in parts of Mississippi with a growing population has been a challenge. The recruiting position assigned to the Coast, nearly five hours from Columbus, had been open since September, but only one person applied. Brooking plans to repost it as a remote job.
Even when MUW is present, the name impedes the elevator pitch.
“You only get two or three minutes to talk to a student at a college fair, if they’re even showing interest,” Brooking said. “We have to tell them what we’re not before we can tell them what we are.”
Brooking’s new approach isn’t expected to bear fruit until this fall, Miller said. In the meantime, students can tell the campus is emptier. Laila Wrenn, a member of the student government and a resident assistant, has noticed there are fewer freshmen in the dorms.
A junior on the pre-med track, Wrenn came to MUW for its close-knit campus, but she gets why others don’t.
“It’s just not fitting what they wanted college to be, kind of how they portray college on TV,” she said. “When you’re at the W, it doesn’t fit that picture. It’s not a party school. People commute here. It’s really quiet and it’s down to earth, and I feel like a lot of people aren’t attracted to that.”
MUW does have one powerful tool on its side — cost. At $7,766, it has the second lowest tuition for a public university in Mississippi. (In contrast, a year of tuition at Mississippi State runs $9,400.)
“If you’re gonna quote me on anything about that college,” said Ryan Ahrens, who graduated from MUW in 2021 with a business degree, “it is for sure and without a doubt the bargain of the century.”
Competing for men — literally
Ahrens, a Lowndes County native and transfer from East Mississippi Community College, was the exact kind of student MUW has been desperate to attract. And yet, he ended up there by accident.
“I missed the admissions window for State, and then I said at least the W is still open,” he said.
The university’s name is one reason it has struggled more than other former women-only colleges to attract men, according to a 2009 study commissioned when a past president, Claudia Limbert, sought to change the name. Since 1990, MUW has barely moved the needle on the number of men it admits, from 442 to 532 in 2020.
For his part, Ahrens thought the two-year renaming process moved too quickly. But alumni don’t control the school, he said.
“It’s not our job to have a hand in the pot, it’s our job to make the pot full,” he said. “In order for you to be proud of the university that you graduated from, it still has to be there decades after you leave it.”
But the name is far from the only area of improvement Ahrens sees. He listed several things that, as a conservative, white member of a fraternity, he saw could be improved: The dorms, the outreach and a vibe he described as “a stern ‘what are you doing here’ kind of look.”
“If you’re a man going through the W, you gotta go in with a strong mind and a thick skin cause people are gonna talk crap, like ‘you’re just another W girl,’’ Ahrens said. “Like no man, I’m a man.”
And then there are sports. Changing the name, Ahrens said, is the hardest thing an MUW president has attempted to do since getting into the NCAA last year. Bringing back sports, which the university disbanded in 2003, is part of an effort to attract more students.

It’s unclear if it’s working yet. Josh Dukes, a sophomore shooting guard from Booneville whose high school basketball team won the state championship, was enticed by the opportunity to help build MUW’s program from the ground up.
But his family of five brothers (and one sister) jokes that Dukes is playing “women’s basketball.” The team has a losing record. The university’s name makes it easier for other players, Dukes said, to “get inside your head.”
Losing its home turf
There is an elephant-sized bulldog in the room.
When Miller attended MUW in the 1980s, it had a complementary relationship to Mississippi State. Male students would come to Columbus to drink and eat out, because Lowndes County was wet and Oktibbeha County was dry. Female students would go to Starkville for the games.
It’s more competitive now.
Today, MSU is roaring, enjoying record enrollments, major success in fundraising and a slew of new construction projects. It is also raking in an increasing share of the number of college students who hail from Lowndes County, making MUW the only regional college in Mississippi at risk of losing its home turf.
In 2022, 450 students went to MUW compared to 432 to MSU, according to IHL data.
MUW is like a tiny planet that may be fated to fall into MSU’s orbit.
“They’ve got more gravitational pull than we do being so close to them,” Brooking said.
IHL classifies MUW as a “regional college,” yet MUW’s leaders know that in many ways, they are outmatched by MSU and EMCC. MUW must own its backyard, Miller said, but it also needs a name that can attract students from across the state and the South, one that gets at the one thing the small campus has: A private-college feel on a state-dollar dime that is accessible to all.
“At Mississippi State or Ole Miss, you might be intimidated … by the people with connections,” Miller said. “Others might say, ‘I couldn’t compete against that.’ But here, we nurture people taking on responsibility and getting to be a leader.”
But is that message connecting with Mississippians?
In downtown Columbus, where the number of local businesses rival Oxford’s Square, Naiya Bell, a 21-year-old community college student who was looking for jobs with her friends, said she had considered MUW’s nursing program.

But Brenda Heard, a landlord dropping off dry-cleaning who lives in Alabama, leases to MUW students but didn’t know if the university admitted men. Roderick Dillard, a firefighter, said his daughters went to MSU for the experience.
“Kids like to get out,” Dillard said.
Naomi Simpson and Angel Viveros students from the academically rigorous Mississippi School for Math and Science, were walking into a local bookstore as they recalled their high school’s recent college fair, which was held in MUW’s gym. Simpson listed off the tables she recalled Mississippi State having: Agriculture, the honors college, education and more.
Then Simpson paused. For a moment, neither student could remember if MUW was there, too. It was, Viveros remembered.
Simpson shrugged. “Maybe I just didn’t go up to them.”
This article first appeared on Mississippi Today and is republished here under a Creative Commons license.
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Mississippi Today
Program helps students with disabilities forge paths to careers
‘I wouldn’t have found them otherwise’: Program helps students with disabilities forge paths to careers
Matthew Devers, 18, describes his current job as “very brute force.” He’s in a welding program, working part time while completing his associates degree at Mississippi Gulf Coast Community College.
He says it wouldn’t have been possible without the pre-employment training and services program he joined after high school. Pre-ETS is a program that provides students with disabilities education and experience to help them enter post-secondary education and/or the workforce. Devers, who is autistic, says “I wouldn’t have found them otherwise.”
People with disabilities make up 13% of the country’s population as of 2024. The employment rate for people with disabilities is lower than for people without. According to the Bureau of Labor Statistics, the 2024 employment-population ratio for disabled people between 16 to 24 years old is 37.4%. By comparison, the employment rate for non-disabled people is 65.8%.
Pre-ETS provides job exploration and counseling, work-based learning experiences, counseling opportunities for enrollment in comprehensive transition or postsecondary education programs, workplace readiness training, and instruction in self-advocacy.
In 2014, Congress amended The Rehabilitation Act of 1973 through the Workforce Innovation and Opportunity Act, expanding the population of students with disabilities that vocational rehabilitation agencies may serve. This gave birth to the pre-ETS program, which is funded by state vocational rehabilitation agencies.
Nationally, pre-ETS services are underutilized. The Hechinger Report found that in 2023, 295,000 students were using pre-ETS when it’s estimated that 3.1 million were eligible. Often, the report found, parents are even aware it exists.
The Office of Vocational Rehabilitation is currently serving 3,382 students, 2,053 of whom are in the pre-ETS program. How many it could potentially serve isn’t known, but the Mississippi Department of Education said there are 20,994 students between the ages of 14 and 21 in special education. That’s the age group pre-ETS serves.
If aware of pre-ETS, families can request thatfor their child to join the program through a school counselor or school transition staff. If the student doesn’t have an open vocational rehabilitation case, they can reach out to a local VR transition counselor or vocational rehabilitation for the blind counselor.
Jennifer Jackson, the executive director of the Office of Vocational Rehabilitation, said she is optimistic about the direction of pre-ETS in Mississippi. “I feel like our state is constantly improving and constantly seeking out ways to help these individuals be successful,” she said.
The recent cost-cutting measures from the Trump administration have alarmed some disability rights advocates. As part of its sweeping cost-cutting spree, the Department of Government Efficiency, or DOGE, canceled at least two grants researching school-to-work transition services for youth with disabilities, including two multimillion-dollar contracts for studies on outcomes for students with disabilities after high school graduation.
“While we are aware that staffing changes have taken place within the Department of Education (DE), where RSA is housed, we have not been informed of any direct impact to Vocational Rehabilitation (VR) funding at this time,” Jackson said in a statement. RSA refers to the Rehabilitation Services Administration.
Jackson said these services provide essential help for young people with disabilities who often struggle learning skills that people are not disabled can take for granted. She said they’re also key for improving employment outcomes for people with disabilities.

To be eligible, a student must: be between ages 14 to 21; have a documented disability, 504 plan to ensure the child receives accommodations and access to the learning environment; or Individualized Education Program plan; and be enrolled in a recognized educational program. Applicants must complete a Pre-ETS Referral Form, have a parent or guardian sign a release of information, and have a copy of the student’s documented disability, 504 plan, or IEP plan.
OVR partners with 13 organizations and nonprofits across Mississippi to deliver pre-ETS programs. One of them is the Transition to Adulthood Center on Learning, the same program Devers was in. The center is part of the Institute for Disability Studies at the University of Southern Mississippi.
Beth Robertson, the center’s executive coordinator for transition, described the program as a collaboration between families, schools and state agencies. “We can always work together even more, increase our involvement more, we would love to see that,” she said.
This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Mississippi Today
Government secrecy tends to bite Mississippi in the butt. It’s happened again
The state Senate Republican leadership didn’t plan to fail on a Mississippi tax overhaul. It failed to plan.
And when pressed late in the 2025 legislative session to come up with a proposal to counter the House Republican leadership’s sweeping bill, Senate leaders did so behind closed doors and hurriedly.
The result: a majority of legislators passing a tax overhaul bill full of math errors that accidentally did what Senate leaders didn’t want. And it stripped out safeguards for taxpayers that both the House and Senate leadership said were prudent.
No matter how much Gov. Tate Reeves praises House Bill 1 as “one big, beautiful bill,” borrowing a phrase from President Trump as he signed it into law, it was passed through secrecy, subterfuge and error, not representative democracy.
Had the Senate perhaps taken a little more time, allowed more input from and access to its strategizing from rank-and-file lawmakers, and who knows, maybe even a little crowd-sourcing allowing the public to scrutinize the bill before passing it, maybe the blunder could have been prevented.
READ MORE: OOPS! Senate sent House an income tax bill with typos. House ran with it. What’s next?
And while House leaders should receive praise for coming up with an initial public-facing tax overhaul plan through months of public hearings and forums, that’s not what was passed into law. House leaders played a game of secret squirrel to pass the Senate’s mistakes into law. Then instead of negotiating in good faith to fix the problems, House leaders tried to shanghai the Senate in backroom negotiations to pass a few plums they wanted, such as legalized online sports betting and a sales tax increase.
The end result: Historically bitter infighting among state GOP leaders to the point they couldn’t even pass a state budget, their main job. And we have communications between Mississippi’s top legislative leaders and governor, all Republicans, that these days are often reduced to mean tweets or Facebook posts about each other, not earnest negotiations.
READ MORE: The Typo Tax Swap Act of 2025 may be the most Mississippi thing ever
Mississippi government’s default setting is secrecy, from public records and meetings to access to elected officials, and it has never served our citizens well. From a black-ops agency that spied on its citizens for nearly two decades to festering, generational government corruption that has cost taxpayers hundreds of millions of dollars, secrecy is neither good politics nor good policy.
Major, sweeping state policy should be conducted in the open and with public input. But as the national and world economies plunge into turmoil that is sure to impact Mississippi, our new tax code lacks safeguards that both House and Senate leaders said were needed — all because of secrecy and lack of planning and communication.
This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Mississippi Today
Ward 6 council candidates face the image of south Jackson versus the reality
Driving down roads in south Jackson in recent weeks, residents were inundated with placards of smiling faces and names in bright, bold fonts of people hoping to be the next Ward 6 councilman.
In some neighborhoods, the streets were as littered with campaign signs as they are overgrown lots and abandoned properties in between neatly kept homes.
“The homes in the surrounding area and businesses in Ward 6 have been decimated. It looks like a bomb went off,” said Sylvia Walker, Ward 6 board member for the Jackson Association of Neighborhoods. “We’ve seen the businesses hollow out and nothing come back in. It’s disheartening. It’s sad.”
Walker said the image of south Jackson must be interrogated. Not enough people are talking about the good happening in Ward 6, she said.
“South Jackson is very diverse and not just one specific area,” said Walker. “I think the biggest misconception is that south Jackson is just full of dilapidated homes, and the people are poverty-stricken and destitute, and that’s not true.”
Ward 6 has the largest population of Jacksonians, with just over 23,000 people. It also has the highest number of Black residents, according to data from the City of Jackson’s website.
Jackson also has a high number of abandoned properties owned by the state. According to data from the Secretary of State’s office, there are about 1,900 tax-forfeited properties in the City of Jackson.
There will be a Democratic runoff on April 22 between two candidates for the Ward 6 city council seat. Emon Thompson Sr. garnered 714 votes and Lashia Brown-Thomas came in second with 652 votes. Voter turnout was low, with less than 3,200 votes cast in a ward with a voting age population of more than 16,000. There were nine contenders for the coveted council seat, more than any other council race.
Candidates for the coveted Ward 6 seat envision a more beautiful, thriving south Jackson. After a stacked primary, two candidates have made it to the runoff to replace Aaron Banks, former council person who faces criminal charges for allegedly accepting cash bribes in exchange for his vote on a development project. He pleaded not guilty.
Banks is familiar with the image problem in south Jackson. He said he’s made progress with more demolitions and landscaping work done than others in the past. This includes the demolition of Casa Grande Apartments and Appleridge Shopping Center.
“I’ve always said that I would serve two terms, and we got a lot of work done,” Banks said in a recent interview with Mississippi Today.
Brown-Thomas said that crime and blight are the biggest issues affecting Ward 6. The law enforcement officer wants to hold people accountable for their part in the perceived image of a decaying south Jackson.
“The city has codes, and if these people are not holding up to the codes, they need whatever punishment there is,” Brown-Thomas said. “If they aren’t holding the property up, then they should not have the property.”
She said that if she’s elected, she’ll work to get police officers higher wages, and will remain transparent and available to constituents.
“It’s not going to happen overnight, but it will take some time,” Brown-Thomas said. “I’m not saying it’s going to come in a year, not even two years, but we have to address the issues first, then everything else will fall in line.”

Thompson Sr., a business owner and retired veteran, said that a lot of the issues with blight comes down to enforcement.
“We need to, first of all, clean up our blighted properties by using the laws that we already have,” Thompson said. “The city already has ordinances with enough teeth to deal with blight.”
South Jackson voters don’t turn out like they should, he said, which can lead to a distrust in the system. He hopes, if elected, to be able to reach constituents where they are and keep them a part of the process in restoring their communities, like water improvement or curbing crime.
“Out of the 40 something thousand people that’s in south Jackson, maybe 3,900 people vote in the municipal elections,” he said. “They don’t have faith in the government anymore.”
“…If there’s a reason why we’re not getting any services out here, then I want to make sure I communicate that with a constituent so they can continue to have hope,” he said.
Representative Ronnie Crudup, Jr., D-Jackson, said that residents’ migration out of Jackson creates bigger issues for communities.
“To me, blight is just a symptom of a larger problem. The people are leaving the city of Jackson, and the population is decreasing,” Crudup said. “When people leave the properties, you end up with squatters and vagrants who move into these properties and tear them up.”
Crudup has been renovating and demolishing blighted properties in south and west Jackson for nearly eight years. So far, he said he’s renovated about 35 homes.
“Even though we are demoing and tearing down one or two properties, when people leave, that leaves other ones there,” he said. “You got all these blighted properties all around south and west Jackson, and some even in parts of north Jackson now, because people are leaving.”
He said the one thing that’s needed most: more funding from all levels of government for blight mitigation work.
“There needs to be more money from the legislature, but there needs to be more money allocated from the city council too,” Crudup said. “I think the city is going to have to take clean up efforts to a higher circumstance, and let the legislature see that they’re serious about this, and also get the county involved and let them know ‘Hey, we need all the help we can get.’”
And, the perception that city leaders have abandoned south Jackson is not necessarily right. Former Jackson Mayor Harvey Johnson said that blight is an issue that affects not only south Jackson but all parts of the city. Mitigating blight is going to take an intergovernmental approach, he said.
“I know that in some cases, some people feel they’ve been sort of abandoned, but I don’t think that’s the case,” Johnson said. “It may be a lack of resources to attack the problem and it’s going to require all governments to work together.”
Walker said she remembers when the city’s southern boundary changed and her neighborhood, which had been part of Byram, came inside Jackson city limits. A small portion of her ward was annexed by the city of Jackson in 2006 as part of Byram’s reincorporation. In the last couple of decades, she said she’s seen people be forced out of their homes due to the recession. Others simply chose to leave.
“We’ve had a turnover, but the neighborhood is still relatively stable,” Walker said. “When we moved in, a lot of people moved out.”
Walker said that while her neighborhood isn’t struck by blight, she sees abandoned properties while making her way through the community and near her church.
When thinking of a candidate that she would want to vote for, Walker said she’s looking for a good communicator who can be an advocate for the ward.
“We need someone that’s forward thinking. Someone that has the best interests of the residents of south Jackson and an understanding of the vast diversity of the ward,” she said. “Someone that’s able to work with other members of the City Council. Someone able to work with our board of supervisors and state legislators to find solutions to some of these issues.”
Banks said that his greatest achievement as city councilman was hosting quarterly town hall meetings to inform his constituents on the importance of ordinances and legislation created to better their lives.
“There’s one piece of legislation that deals with overhanging tree limbs and limbs. That idea came from a constituent,” he said. “When you see constituents being able to give informed ideas on legislation, which is the job of a council member, I think that’s an achievement because then what that says is there’s involvement in the process.”
“I hope the next person will understand that communicating with the people is key, and that the people of Ward 6 are resilient,” Banks said. “As long as they continue to communicate and stay in the scope of their job and work with the administration, there’s a lot that can be done.”
This article first appeared on Mississippi Today and is republished here under a Creative Commons Attribution-NoDerivatives 4.0 International License.
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